Some preliminary statistics on #irlday – 23 may 2011

So we’re just starting to get over the twitlag and starting to working through what #irlday accomplished. Well, #irlday didn’t trend worldwide on Twitter. However, we did contribute significantly to Ireland and all things Irish trending worldwide that day (and for a few days after!). #obamavisit and #potusie soaked up a lot of traffic however #irlday both made a contribution to this traffic but more importantly contributed in a way that focussed on Irish tourism, hospitality and food etc and not just President Obama.

How many #irlday tweets were sent?

The good folks at Irish data extraction compny, Knexsy, compiled some of the #irlday stats for 23 May 2011. There were 12,803 #irlday tweets on the day including 4,856 ReTweets from 3,474 unique users. Of those unique users:

• 60% sent 1 tweet
• 15% sent 2
• 25% sent 3+

Who tweeted on #irlday?

Knexsy estimate that on average the #irlday senders had:

• 744 ‘followers’
• 584 ‘friends’
• been a Twitter user for 84 weeks
• sent 3,476 tweets since joining Twitter

55% of senders have a URL in their profile details and 30% listed Dublin in their profile. The latter is quite interesting because it indicates a cross-country mobilisation and not just Dublin.

We are compiling a full roll of honour but the most active were:

1. @atownley – 302
2. @loc8code – 263
3. @ailby – 219
4. @CelticTours – 196
5. @Seanog1982 – 158
6. @irlday – 150
7. @PocketNative – 145
8. @MichelleCon – 128
9. @candeegurlii – 118
10. @theolynn – 97
11. @AvvioInc – 92
12. @RossMcGuinness – 91
13. @injtokyo – 90
14. @OvationBear – 89
15. @bordbia – 77
16. @michadaly – 72
17. @LockhartGavin – 70
18. @karenboconnell – 68
19. @leamyed – 67
20. @Whistlinpaddy – 65

What did they tweet about?

The #irlday senders used over 990 unique hashtags on the day (23 May) in their tweets. The Top 2o included:

1. #irlday – 13,173
2. #obamavisit – 2,755
3. #potusie – 1453
4. #obama – 1,006
5. #ireland – 855
6. #irlhotels – 371
7. #obamavisit – 279
8. #moneygall – 248
9. #irlsong – 186
10. #irlfood – 123
11. #travel – 120
12. #irlsport – 115
13. #twibbon – 105
14. #dublin – 98
15. #irlsayings – 97
16. #wexford – 96
17. #isfeidirlinn – 94
18. #irish – 92
19. #irlrestaurants – 83
20. #irldrink – 81

A number of tweets didn’t use the themed hashtags e.g. #irlsong, #irlfood however these proved very popular and many of the themed hashtags presented on the #irlday website trended in Ireland throughout #irlday highlighting specific items of interest about Ireland. The #irlday tweets included 2,010 unique mentions and 1,122 @replies on 23 May 2011.

As discussed there were 4,856 unique retweets on 23 May 2011. So what did people consider spreadworthy? Knexsy suggest the Top 20 #irlday retweets were:

1. @ghook: Get tweeting for Ireland – #irlday – 59
2. @ireland: To make things easier for the Secret Service, DART passengers are reminded not to talk about Kilbarrack on #irlday. – 59
3. @lstwrd: #IRLday is already trending in Ireland, but to create a global trend, #IRLday needs as many people as possible tweeting with the hashtag! – 34
4. @conkennedy: Breaking news!! Guinness to rebrand their world famous stout to a “Pint of the Barack Stuff”; #obamavisit #potusie #irlday – 29
5. @maallen87: Lets get Ireland trending for #irlday especially those of you who are not in Ireland that means you @jennviva @daraobriain @Graeme_McDowell – 27
6. @merrionstreet: “I have come home to find the apostrophe that we lost somewhere along the way”; – Obama #IRLday #obamavisit – 26
7. @usembassydublin: President Obama: “To the Irish people, thank you for the wonderful welcome you’re providing my wife and myself”; #obamavisit #irlday – 24
8. @merrionstreet: “2Never has a nation so small inspired so much in another” – Obama #IRLday #obamavisit – 23
9. @RTE_player: Obama arrives in Ireland:http://www.youtube.com/watch?v=99CmIg8F7uE #obama #obamavisit #irlday #moneygall #ireland #potusie #obamasvisit – 22
10. @conor_pope: The sun has come out for Obama. Is there any limit to the man’s power? #irlday #obama – 20
11. @spin1038: YES WE CAN … Oh he went there!! #Obama #IRLday #obamavisit – 19
12. @IDAIRELAND: US Investment in Ireland @google, @citibank, @intel, @facebook, @ebay, @microsoft, @quest and many more http://bit.ly/mr3v3c #IRLday – 18
13. @SenDavidNorris: Some of the #IRLday tweets very nicely captured the renewed optimism felt by many Irish people today and are well worth reading over. – 17
14. @michadaly: “Poor Barack. Only in Ireland 7 hours and we’ve already given him a hurley and a pint. He’ll be in Coppers by 1am”; #IRLday – 17
15. @theolynn: we’re starting to trend internationally in Vancouver, Milwaukee, UAE, New Zealand http://ow.ly/50BE7 Wake up the world to #irlday! – 16
16. @IDAIRELAND: 50 Years of US investment in Ireland Video from @AmericanChamber #IRLday http://www.idaireland.com – 16
17. @BlairsInn: “A wise man once said broken Irish is better than clever English.Tá áthas orm a bheith anseo! I’m pleased to be here!”; #Obamasvisit #IRLday – 14
18. @BirdCourter: YES WE CAN – TWEET WE CAN – IS FEIDIR LÍNN #obamavisit #collegegreen #twireland #IRLday – 13
19. @TygerKrash: #irlday I love Ireland cause we’re the most secretly hopeful bunch of cynics in the world. – 13
20. @ei_dscanlon: #Ireland is open for business – check out our most innovative and progressive companies at @entirl/clients #IRLday #entirl – 13